This article suggests that AI will now enable Employee Engagement to be designed for the individual employee.
What do you think? Is that possible?
For me the first thing that came to mind as I considered this was the term “marketing to the individual”. This was the motto of ‘transformational marketers’ in the early 90’s who were re-designing the way we marketed to people. Back then, database technology was just beginning to re-shape how we communicated with our prospects and customers. Consider how far personalised marketing has come in the last 25 years.
Employee engagement for one? Could it be as common place in the 2040’s as highly personalised database marketing is today?
Enjoy the article…
The inexorable march of Artificial Intelligence has a few people excited, a few petrified and a vast majority uncertain and apprehensive of what the future holds. Elon Musk is known for his negative views on the rise of AI In the August of 2017, he tweeted out a photo of a poster that read “In the end machines will win” with the statement – “If you’re not concerned about AI safety, you should be.” On the other side is Mark Zuckerberg, who tweeted: “I think you can build things and the world gets better. But with AI especially, I am really optimistic.” Notwithstanding where you stand on the AI (and other technologies like Machine Learning (ML) and Natural Language Processing (NLP)) debate, the truth is the technology is already here – in your workplace – and it holds tremendous promise for the future of Employee Engagement. Over the last few decades’ companies have realized the impact employee engagement has on business performance. Even though the advantages have been known for a while now, companies have struggled with the challenges of building a holistic engagement program which can be customized to fit the requirements of individuals. Engagement at work, when viewed holistically encompasses every aspect of the employees work life – role clarity, the correct fit with role requirements, learning and development, rewards and recognition, and even the employee’s health and wellness.
thumbnail courtesy of cxotoday.com