Appointment setting is still a highly relevant prospecting strategy for B2B salespeople. In B2B sales there is usually a finite number of businesses of the size, quality and location that you want. One of the best ways to initially engage with these prospective clients is to ring them up.

With a focused target list, appointment setting can be a tremendously successful strategy. In this sales training session, a number of key aspects of appointment setting success are examined. These include (1) mindset, (2) getting past the gatekeeper, (3) what to aim for on the call, (4) personal productivity when setting appointments, and (5) utilising a lead magnet to increase strike-rate.

Once again, this session is built from James’ personal experience with making in excess of 35,000 appointment setting calls across his entire career so far.
You can expect this to be a high energy session that encourages your salespeople to put their best foot forward and start prospecting!