Selling a Product Speech Example
If you’re thinking about making a presentation to sell a product, let me help you take that concept to the next level! I’m going to give you an interesting selling a product speech example here.
Speaking in front of a group of people at a networking event, industry meeting or conference is a leveraged way for you to generate qualified leads for your product or service. This is easier than you think since the organisers of these events are constantly on the lookout for new and fresh speakers with interesting and novel topics.
You could be the speaker.
The selling a product speech example I will give you here is for generating qualified leads. Imagine generating a number of qualified leads from one speech! That is great marketing. Generating leads in this way puts you in the box seat to close the sale when you meet with those leads one on one. The reason is that you will have already positioned yourself as an authority in your field. There are few better lead generating strategies than being the guest speaker at an event.
Guest speaking in this way has a zero cost. It is also a strategy that can yield multiple leads and referrals from one speech. The additional opportunities for further PR and social media promotions as a guest speaker at a special event add even more power to this strategy.
Let me show you how it’s done.
Firstly, what is the number one problem that your product or service solves for your customer? It is a mistake to think that you are presenting (or explaining). Instead, centre your speech around the solutions your product or service provides and how much better it makes people’s lives.
The second key is to keep your selling a product speech simple. If you are speaking at a networking event or industry event, you are likely to have twenty to thirty minutes only. Whatever you do, don’t give a 30-minute data dump! If you do your audience will switch off after ten minutes and your speech will not yield a result for you.
It is important to keep in mind that you are the product expert, your audience is not. Further, your audience is likely to only be a novice with your product or service. They won’t relate well to lots of details or technical talk. Instead, they will relate best to the types of problems you solve, the broad strokes of the solution you offer, and the positive outcomes and feelings enjoyed by the clients who experience your solution. In other words, base your selling a product speech around stories more than facts and figures.
Selling a Product Speech Example Outline
1. Start by drawing your audience into to you and grabbing their full attention. I prefer to use something that is a little more creative than “hello lady’s and gentlemen, my name is Bill Smith, my company is XYZ company…” I call that the ‘name rank and serial number’ introduction. Just about everybody does that type of introduction. Boring!
Instead, think about a compelling thought that you could propose to your audience, i.e., “Imaging being able to…” There are other creative introduction formulas as well, but that will get you thinking for now.
2. Focus on the client’s problem and the solution you offer. Don’t just explain your product or service. By focusing on the problem and its solution, you can ‘put your audience in the picture’ as you deliver your speech.
3. Just cover only three key points. Use the most important three points. No more, just three. What are the three most important people need to know to solve their problem and get to the solution? Remember that you are generating leads from this speech (multiple leads), you will meet with each lead one on one after the speech to go into details, for now, keep it high level.
4. Build out your three points with examples, applications and success stories. Bring your key point to life with stories. Stories sell, facts just tell. If you highlight your information through stories and examples, your prospects will be attracted to you. They will come to you and ask to meet up and discuss how you can help them. A good speech can yield multiple leads from the same event, which is great leverage.
5. There are a few things to do at the conclusion of your talk. The first is to conclude or sum up what you have just delivered. The second and most important thing is to give a call to action. Actually, this most important part of the entire talk. This is where you get your leads.
One of the easiest ways to do this is with an old school form for people to fill out. They can add their contact details and simple tick (or not) “Yes I’d like to know more about how you can help me”. There are a few more details for this call-to-action process, but the key is to get them to respond.
After the presentation, follow up with each of the positive respondents and set a face-to-face or Zoom meeting which will be your selling meeting.
Selling a Product Speech Preparation
The last thing I’ll cover in this article is preparation. You do need to prepare your selling a product speech. You won’t get a result if you try to wing it.
1. Map out your talk on paper using the structure above.
2. Prepare your call to action form (response form)
3. Practice your talk at home or in the office. It is important to practice out loud. Just running over it in your head doesn’t prepare you anywhere near well enough. Deliver your talk to the wall in your office multiple times. Make sure you leave enough time for people to complete your response form (this is a common mistake for new players).
4. Get yourself 75% ready, then go and deliver to a live audience. Think about your first 3 live presentations as being part of your preparation. Nothing can prepare you better than actually doing it 😊.
I hope that this selling a product speech example is useful to you. Make sure that you download my free checklist for speaking at networking events. When you do, I’ll email you seven additional mini video tutorials. It’s really good stuff! Click here to grab it >>
As a final thought, once you become a person who can deliver a compelling speech about your product, you will have a distinct advantage over your competitors.
Go for it!
Let me know if you need any additional help.
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